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Social Media: How to Create the Right Image

Social networks have increased into our personal space. We are evaluated by both casual guests and potential partners and employers. Therefore, it is important to maintain the right reputation in the online space. We figure out what not to do and show in the profile.

If you are reading this article, it means that you care about the virtual reputation. You can be the CEO of a large company, unemployed, retired, student, and you must have your own page in social networks.

Remember that the Internet is a public space, it does not forget. These two main characteristics can be useful or harmful to users. It is quite easy to earn bad reputation, and it is more difficult to fix a tarnished reputation.

Even if you’re not a movie star and you don’t have a lot of subscribers, don’t contaminate public space with photos from a party where you’re not in the best shape. Potential employers are unlikely to like photos: recruiting agencies often turn to the profiles of future employees and dismissals of working employees due to improper behavior in the online space is also not uncommon.

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Should We Moderate Our Social Networks?

Yes! You won’t be showing beach photos to the world, showing off intimate life, political and religious beliefs, will you? Try to create a new profile under a pseudonym and go to your page from it. Then you will understand how other people see from you. There is a good chance that you will want to change your privacy or status settings.

Check your settings regularly. For example, Facebook likes to change its privacy policy: what you post for friends or in a closed group can be shared with the online community.

So, step one is to control the information you make available. Step two is to work on improving the content of the page. If the main function of social networks is to communicate with friends, colleagues, and acquaintances, then the auxiliary function is self-promotion, promotion of working projects and ideas. The importance of all these likes, subscribers and reposting has not been overridden. Their number is a measure of our importance and authority in social networks.

To Pay Attention to What?

  1. Be selective in your choice of posts and likes. It has already been said above that posting photos from a party can be harmful. Why do you need a bad reputation on social media? Even if you later remove unsuccessful photos or ambiguous statements, it may be too late for your reputation to be damaged forever.
  2. Don’t be in a hurry to confirm all your applications as friends. So you open the door for crooks and hackers who can take advantage of your credulity.
  3. Do not publish comments that are too enthusiastic or too negative. Sometimes, in a momentary outburst of anger, in a state of despondency, we can leave a strong feedback. Should we make enemies in this way? Try to keep to neutral ratings.
  4. Don’t be too critical of your community friends. Virtual conversations blur the boundaries, so some users have even more sarcastic and harsh criticism than they do live.
  5. Don’t tell too much about yourself. A personal page is not the equivalent of a personal blog. Better use it to post interesting and useful information. The main value of social networks is their interactive nature, their ability to communicate and share valuable information.
  6. Try to vary the types of publications. If you publish mostly texts, post photos or videos periodically. They are watched by most people.
  7. Don’t get carried away with long rides. Publications that are too long are not network-styled, and blogs are available to do so.
  8. Read the post seven times before posting it. Make sure you share the information with friends or all the lights.
  9. Edit the profile. Emphasize what is important to you at the moment: competencies, activities or hobbies. Make sure that the photo on the cover is relevant and shows you in a good light. This is the first thing that community members look at.
  10. Don’t forget about literacy and courtesy. They have not been canceled despite the trend towards simplification and jargonization.


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